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A Career in Fashion – Bricks or Clicks which would you choose?

In the 21st century, the world of fashion is moving faster than ever before! The fashion industry is dynamic and everchanging making it an exciting and competitive place to work as a buyer or merchansider.  Much of the change is driven by technology, when time poor consumers cannot visit the store (bricks) they purchase online (clicks).  Many retailers maintain a balance between ‘bricks and clicks’, that is, they maintain a high street and online presence. Some fashion retailers such as Primark have chosen a strategy based on pure “bricks”. Others such as prettylittlething.com focus on converting those “clicks” with only an online presence.

Clicks –Working in Online Fashion Retail

Portobello graduate, James Gillick took the ‘click’ route into fashion with the Selfridge London Group and secured his dream job as Online Merchandiser for Brown Thomas & Arnotts Menswear and is looking forward to growing in the ever-changing world of online retail (see James’s full story here).

If you are interested in the “Clicks” side of fashion, then internet and digital tools for working in fashion are really important as highlighted by Ciara McGarry -  “The digital marketing module and utilising social media was especially relevant and covered the essentials needed by anybody working in fashion these days” (see Ciara’s full story here).

Choosing the “bricks” route as a fashion buyer

Simon Cullen chose the “bricks” route and tells his story, “I was offered an internship with BESTSELLER for 6 months which was amazing and resulted in a full time job!” They are an international, family owned fashion company with a range of more than 20 individual fashion brands, such as Vero Moda, Jack & Jones and Mama Licious. This company gives the opportunity to learn, grow and tailor your future career so a perfect choice for fashion buyers” (see Simon’s full story here). 

Ian Heffernan, another graduate with a preference for a fashion retailer with a “bricks” presence chose Harvey Nichols to be a full-time after completing the part time fashion buying and merchandising course and so work experience was not compulsory. However, an incredible opportunity arose for him through the college who offered him a great placement at Harvey Nichols which turned into a full time job (see Ian’s full story here).

Whether it is “bricks or clicks” you need relevant Qualifications and Experience 

Fashion offers exciting opportunities to those who have specific qualifications for the industry and relevant experience.  According to Anne Marie McCauley, Head of the Fashion Department at Portobello Institute

Getting that first job in fashion is so difficult if you don’t have the right qualifications or experience. The content of our Fashion Buying and Merchandising course is industry with internships integrated into the course. Our graduates have the knowledge, the practical skills and experience required by employers to work in either bricks and clicks”. 

Whether your choice is “bricks or clicks” Portobello Institute’s Fashion Buying and Merchandising course offers you the first step on your career ladder into fashion.

For further information click here or contact our course advisor on 01 892 0000.

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