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Strategic Business Planning
This newly developed course offers the chance to understand the development of a business plan for a new business right through from the initial idea through to the launch of a new product or service. Learners will gain a comprehensive understanding of a business plan and key elements which must be included.
The course initially covers assessing the viability of a business idea and identifying new opportunities in the marketplace. There is a key focus on the financial planning of a new business. Learners will understand the importance of securing finance and sourcing funding. This includes understanding what financial institutions expect from a business plan and the factors which impact on a successful application for funding. Learners will also learn about government funded initiatives and assistance available from agencies such as Enterprise Ireland.
The course then progresses to marketing the new idea and developing a marketing plan for the launch of the new product. This aspect has a key focus on presenting the business plan and developing communication skills for successfully launching the business plan.
QQI Level 6 Minor Award in Business Planning (6N4105)
Entry to this course is by direct application to the college. There are no previous academic requirements.
1 evening a week for 10 weeks
Evaluating the market opportunity, market size and segments, customer behaviour and potential target markets
Financial Planning - uses of funds, cash flow and specifics of laying our financial statements specific to a business plan
Understanding funding mechanism available, applying for and securing finance and investment
Developing effective marketing, quality control and customer service polices
Developing communication skills to present and communicate a strategic business plan
This module is part of the QQI Level 6 Major Award (6M4587) in Management and contributes 15 credits towards achieving this award. Learners can study this programme as a single award or can use it towards the 120 credits required for the major award.