This course brings you closer to professional managerial career in the biggest service economy of the world - the tourism and travel sector.
The tourism and travel industry is currently the largest sector of global economy, earning 1,296 billion dollars, contributing almost 10% of global GDP and employing 266 million people - in fact giving job to every eleventh employee in the world. According to World Tourism and Travel Council, by 2024, total employment in tourism and travel industry will further increase to overwhelming 345 million. And this is a chance for you to be included in that number!

Within the international economy, tourism and travel is seen as a major employer and sector providing unique development opportunities to less developed countries. Tourism is also one of few economic activities responsible for intensified contributions towards nature and cultural heritage protection and conservation. All over the world, especially in Europe, tourism and travel is positioned as a leader in local communities’ activation programmes and becomes used as an indicator of the quality of life.

This programme developed as an answer to tourism and travel industry demand for specialised managers and planners. It is constantly evolving to include the most up-to-date issues and to prepare entrepreneurs for challenging tourism business environment. You will acquire knowledge in sustainable tourism management, cultural heritage and tourism-led regeneration and transport marketing. You will discuss ‘live’ issues like reducing carbon footprints and how cities adapt to cleaner, greener transport such as electric cars. You will be faced with challenges of improving London’s transport hubs and marketing British tourism destinations. You will be given opportunity to explore niche tourism products and realise its potential and see how tourism relates to issues of global peace, justice, human rights and social inclusion.

Learning and teaching is enhanced by knowledge transfer from the internationally renowned Creative Industries Research Centre (CIRCa), its close links with the Chartered Institute of Logistics and Transport, and collaboration with centres of academic excellence around the world.

This course is designed to offer an intellectually stimulating and distinctive programme that enables you to prepare for satisfying career. Over the past twenty years, many of our graduates have developed rewarding careers in business, government and third sector tourism organisations, as managers in road, rail, sea and air transport, tour operators, destination managers and planners, and in research and consultancy.

Course Aims

  • To develop a holistic appreciation of the multimodal travel chain, and developments in digital media distribution, including the role of marketing and communications, operational and strategic management in tourism and travel;
  • To provide comprehensive knowledge and understanding of the socio-cultural, economic, technological, and political environment in which the tourism and travel industry operates, relevant systems of governance and public policy at different scales: global, national, and local;
  • To enhance the ability of students to operate as effective learners, independently as well as in teams, and to foster a creative approach to evidence-based problem solving.
    Added value: A range of work placement opportunities are on offer (including a one-year placement), so you gain practical experience whilst studying.

Qualification Gained

  • BA (Hons) Tourism and Travel Management* awarded by the London Metropolitan University (LMU)

Entry Requirements

Entry to this course is by direct application to the college.  Acceptance to full time courses is interview based.

Class Sizes

We are committed to ensuring you gain the most, academically and personally, during your study time with Portobello.  To facilitate this, we limit our class sizes to a maximum of 14 students on part-time programmes. With these uniquely small classes, we create the environment for you get to know everyone in your group, you can then feel comfortable and confident to ask questions and our tutors have the time to attend to the needs of each and every student. Many of our students tell us of the lifelong friendships they have made during their study time with Portobello.

Assignment Support

We understand the challenge of completing assignments at third level, the new skills and the change in thinking sometimes needed to put on paper, all that you have learned. We offer our students the opportunity to submit a draft assignment for informal feedback before submitting the final version. We care about your success, we want you to achieve the best you can and we offer you the individual support to acquire the skills you need to communicate what you have learned whilst studying with Portobello Institute.

Course Structure

This is a full time course delivered over 3 years.

Course Content Modules

Year 1

The structure of the course is designed to ensure that you gain a sound understanding of relevant theory within your first year, especially related to economics and finance, marketing, tourism and travel fundamentals and research skills and methods.

Introduction to Travel & Tourism
Introduction to Research
Principles and Practice in Marketing
Economic and Finance for the Service Sector

Year 2

Your core modules will cover the most up-to-date issues of Tourism Industry and provide tools for independent research.

Culture, Tourism & Regeneration
Sustainable Tourism Management
Moving People and the Transport Project
Tourism Theory in Practice (Study Tour)
Visitor Attractions Management

Year 3

Final year core modules are focused on Transport Industry and your final independent research (dissertation).

Transport Policy and Travel in Society
Travel, Communication and Business Strategy
Theory and Practice in Research
Destination Marketing
Niche Tourism
Tourism and Development

*Subject to validation, expected in 2016


Assessments include simulation of professional practice and consultancy, independent and group research for study tour and survey-based projects, portfolios, poster, video, along with more traditional essays, reports, case studies, presentations, tests and a final dissertation.




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