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Marketing is an exciting, vibrant and dynamic area - impacting on all our lives. From the major global brands to the local corner shops, identifying customers and meeting their needs is critical to business survival and success. For many, this makes marketing a particularly attractive career path, giving ambitious individuals an opportunity to face up to the challenge posed by an increasingly competitive marketplace.
| Course type: |
Fulltime over 25 weeks |
| Venue: |
Dublin |
| Course code: |
FMKTOCT10 |
| Start date: |
Starts October 2010 |
| Fees: |
See Fees and Schedules |
Qualifications gained:
- FETAC Level 5 Major Award in Marketing (BMXXX)
- Portobello Institute Certificate in Marketing
Entry Requirements:
Entry to this course is by direct application to the college. Acceptance to the course is interview-based. There are no specific points requirements.
Course Structure:
This is a full time course delivered over 25 weeks.
Course Content:
Module 1 - Marketing Practice
Module 2 - Behavioural Studies
Module 3 - Statistics
Module 4 - Communications
Module 5 - Work Experience
Module 6 - Retail Selling
Module 7 - Advertising
Module 8 - Customer Service
Assessment Criteria
Continuous Assessment and modular examinations.
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