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This newly developed course offers the chance to understand the development of a business plan for a new business right through from the initial idea through to the launch of a new product or service. Learners will gain a comprehensive understanding of a business plan and key elements which must be included.

The course initially covers assessing the viability of a business idea and identifying new opportunities in the marketplace. There is a key focus on the financial planning of a new business. Learners will understand the importance of securing finance and sourcing funding. This includes understanding what financial institutions expect from a business plan and the factors which impact on a successful application for funding. Learners will also learn about government funded initiatives and assistance available from agencies such as Enterprise Ireland.

The course then progresses to marketing the new idea and developing a marketing plan for the launch of the new product. This aspect has a key focus on presenting the business plan and developing communication skills for successfully launching the business plan.

Qualification Gained

QQI Level 6 Minor Award in Business Planning (6N4105)

Entry Requirements

Entry to this course is by direct application to the college. There are no previous academic requirements.

Class Sizes

We are committed to ensuring you gain the most, academically and personally, during your study time with Portobello.  To facilitate this, we limit our class sizes to a maximum of 14 students on part-time programmes. With these uniquely small classes, we create the environment for you get to know everyone in your group, you can then feel comfortable and confident to ask questions and our tutors have the time to attend to the needs of each and every student. Many of our students tell us of the lifelong friendships they have made during their study time with Portobello.

Course Structure

1 evening a week for 10 weeks

Course Content

  • Evaluating the market opportunity, market size and segments, customer behaviour and potential target markets
  • Financial Planning - uses of funds, cash flow and specifics of laying our financial statements specific to  a business plan
  • Understanding funding mechanism available, applying for and securing finance and investment
  • Developing effective marketing, quality control and customer service polices
  • Developing communication skills to present and communicate a strategic business plan

Further Study

This module is part of the QQI Level 6 Major Award (6M4587) in Management and contributes 15 credits towards achieving this award.  Learners can study this programme as a single award or can use it towards the 120 credits required for the major award.

Special Offers

This programme can be booked as part of a course combo with Business Management or with any of the other business modules commencing in 2018, or as part of the Management Major Award.  There are reductions in tuition fees available when booking more than 1 module at a time.  Please contact Teri Chamberlain on 01 - 890 0042 or email teri.chamberlain@portobelloinstitute.ie for further details of the offers and study options available.

 

Booking

Name: Strategic Business Planning

Cost: 695 Euro

To Book this course, please make a full course payment using the Book Now button. Please read and understand both the Terms of Enrolment and Course Payment Information before paying for your course. Details of all our policies as well as refunds, cancellations, installment options and how to pay offline are contained in these two important documents.


Course CodePrice and LocationInfo
ESBPOCT17
695
Portobello Institute, Dublin 1
  • 26/10/17 - 14/12/17 + 1 Sat
  • Thursday 6.30 - 9.30pm