Seana’s creative journey began while living in New York when she started work as an intern at a fashion PR boutique. This gave her an important insight into the importance of brand awareness as well as giving exposure to new labels and recognising key trends for every season.

Buying wasn't something that was on my radar until I started researching fashion courses upon moving home to Dublin. I knew I wanted to work in fashion but had no idea where to start as I couldn't draw, I couldn't sew, and wasn't 5'9'' which meant being an international supermodel was also a no go *sigh...!”

“I was always really interested in up and coming designers, new trends and fabrics and having worked in retail for many years I became driven by sales, meeting targets and generally understanding the customer. When I realised there was an area that allowed me to amalgamate the two I was sold.”

Seana chose to study at Portobello Institute because the course content was relevant and condensed, it was well recognised within the industry and the evening option allowed her to continue working full time. The course gave Seana a great understanding into the role of buyer and what was required to work in the sector. It was so interesting learning about the different components that contribute to a successful company as well as the continued collaboration across all the functions.

“I would definitely recommend this course for anyone who is thinking about a career in buying- it's a great balance between informative and fun. It was a very creative working environment, the class atmosphere was supportive and the tutors were encouraging. Anne Marie went above and beyond to help us achieve our goals - sending on job specs, helping you prep for interviews and general career advice.”

“Although I have taken a lot of what I have learnt from the course with me, my advice would be to get an internship as soon as possible.”

Interning at both Arnott's and Primark helped Seana to understand which type of buying was for her and where she wanted to work. It allowed her to become familiar with using different systems, reading sales sheets and the general lingo used in fashion.

Seana is now working in Primark. “I hope to absorb as much knowledge as possible from colleagues, superiors alike, in the hopes of expanding my skill set and growing within my role as a trainee buyer.”

To start your dream journey in Fashion Buying come to our open evening, call 01 8920007 or email sarah.reardon@portobelloinstitute.ie  for full course details.