As they move into the final stage of their course it was time for our Fashion Buying and Merchandising students to take a road trip. So they jumped on a plane to London with their tutor Annmarie McAuley and headed to the UK's premier trade show and fashion buying event Pure London.  Housed in the Olympia, the 3 day event is packed with brands ready to showcase their new collection.  According to Pure it is estimated that the buyers in attendance spend 52.9% of their annual budget at this trade show so this was a great opportunity for our students to gain real life experience of a busy fashion trade show, networking among key buyers and brand owners at a major key event.  In attendance were key players from the high street such as ASOS, Topshop, Next and Boohoo, all browsing through the various exhibiting brands to buy for the fore-coming season.

Attending for 1 day, only our students made the most of networking and exchanging business cards at any opportunity, building their contacts at this early yet pivotal stage of their career.  After a long exhausting day of viewing collections and taking in the atmosphere of the catwalk shows it was time for a deserving glass of vino.  And who knows, when one of the students next visit Pure they could be visiting as a fashion buyer and spending a real budget to spend.